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Uniqueness seeking and demand estimation in the German automobile industry

Listed author(s):
  • Marco Guerzoni

    ()

    (Friedrich-Schiller University Jena, Faculty of Economics and Business Administration)

  • Rene Soellner

    (Graduate School "The Economics of Innovative Change", Jena)

This paper empirically analyzes the determinants of demand in the German automobile industry. Our primary goal is to refine the existing literature on that topic by exploring the impact of uniqueness seeking behaviour of individuals on the demand schedule. Using a dataset on the segment of compact cars in the German market, we show that consumers have an intrinsic need for uniqueness seeking, and the degree a product satisfies this need is to be considered as an additional product characteristic.

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File URL: http://zs.thulb.uni-jena.de/receive/jportal_jparticle_00152567
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Paper provided by Friedrich-Schiller-University Jena in its series Jena Economic Research Papers with number 2009-050.

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Date of creation: 08 Jul 2009
Handle: RePEc:jrp:jrpwrp:2009-050
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