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Die Glaubwürdigkeit personalpolitischer Maßnahmen zur Signalisierung von Arbeitgeberattraktivität


  • Karsten Korsa
  • Simone Martin

    () (University of Jena, Faculty of Economics)


Um ein Fachkräftedefizit auszugleichen, kann der Arbeitgeber aktiv seine Arbeitgeberattraktivität erhöhen. Hierzu kann er Signale an Bewerber und Arbeitnehmer senden, die auf eine Arbeitgeberattraktivität schließen lassen. Im vorliegenden Beitrag werden anhand des Signaling-Ansatzes personalpolitische Maßnahmen abgeleitet, die eine hohe Arbeitgeberattraktivität signalisieren. Anschließend wird geprüft, inwieweit diese Signale in unterschiedlichen Unternehmens- /Marktlebenszyklen glaubwürdig durch den Arbeitgeber übermittelt werden können. Eine variierende Glaubwürdigkeit der Signale im Verlauf eines Unternehmenslebenszyklus lässt Rückschlüsse auf ein effizientes Investitionsverhalten des Arbeitgebers zur Sicherstellung eines wirksamen und kostenminimalen Personalmarketings zu.

Suggested Citation

  • Karsten Korsa & Simone Martin, 2005. "Die Glaubwürdigkeit personalpolitischer Maßnahmen zur Signalisierung von Arbeitgeberattraktivität," Jenaer Schriften zur Wirtschaftswissenschaft (Expired!) 24/2005, Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät.
  • Handle: RePEc:jen:jenasw:2005-24

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    References listed on IDEAS

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