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Die Glaubwürdigkeit personalpolitischer Maßnahmen zur Signalisierung von Arbeitgeberattraktivität

Listed author(s):
  • Karsten Korsa
  • Simone Martin


    (University of Jena, Faculty of Economics)

Registered author(s):

    Um ein Fachkräftedefizit auszugleichen, kann der Arbeitgeber aktiv seine Arbeitgeberattraktivität erhöhen. Hierzu kann er Signale an Bewerber und Arbeitnehmer senden, die auf eine Arbeitgeberattraktivität schließen lassen. Im vorliegenden Beitrag werden anhand des Signaling-Ansatzes personalpolitische Maßnahmen abgeleitet, die eine hohe Arbeitgeberattraktivität signalisieren. Anschließend wird geprüft, inwieweit diese Signale in unterschiedlichen Unternehmens- /Marktlebenszyklen glaubwürdig durch den Arbeitgeber übermittelt werden können. Eine variierende Glaubwürdigkeit der Signale im Verlauf eines Unternehmenslebenszyklus lässt Rückschlüsse auf ein effizientes Investitionsverhalten des Arbeitgebers zur Sicherstellung eines wirksamen und kostenminimalen Personalmarketings zu.

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    Paper provided by Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät in its series Jenaer Schriften zur Wirtschaftswissenschaft (Expired!) with number 24/2005.

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    Date of creation: 15 Dec 2005
    Handle: RePEc:jen:jenasw:2005-24
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