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Validity of Adaptive Hybrid Conjoint Analysis

  • Susanne Hensel-B�rner
  • Henrik Sattler
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    In this paper we compare the validity of a new type of adaptive hybrid conjoint analysis called Customized Computerized Conjoint Analysis (CCC) withe the traditional Adaptive Conjoint Analysis (ACA) and two self-explicated models. CCC combines self-explicated preference structure measurement with individually designed full-profile conjoint analysis in a fully computerized adaptive interview. For a representative sample of almost 500 German potential customers of refrigerators we found (similar to Srinivasan/Park, 1997) surprisingly robust results of the self-explicated approaches compared to CCC as welll as ACA.

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    Paper provided by Friedrich-Schiller-Universität Jena, Wirtschaftswissenschaftliche Fakultät in its series Working Paper Series A with number 1999-08.

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    Date of creation: 01 May 1999
    Date of revision:
    Availability: please contact the author
    Handle: RePEc:jen:jenabe:1999-08
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