Die Validität eines Ansatzes zur Separierung der Allokations- und Informationsfunktion des Preises
Consumers use price of a product both as a signal of product quality and as a monetary constraint in choosing it. Consequently, price has two distinct roles - informational and allocative - in the evaluation of a product. In this paper, we test the validity of a research approach proposed by Gautschi and Rao, 1990, to estimate these two effects of price. While in practice only the net effect of price is estimated, this approach is able to separate the two price effects. Depending on whether or not the informational effect is stronger than the allocative effect, a positive or negative net price effect will be observed. Testing 7 criteria of validity in an empirical study we find in almost all cases a high validity of our measures.
|Date of creation:||01 Jul 1997|
|Contact details of provider:|| Postal: Carl-Zeiss-Strasse 3, 07743 JENA|
Phone: +049 3641/ 9 43000
Fax: +049 3641/ 9 43000
Web page: http://www.wiwi.uni-jena.de/
More information through EDIRC
|Order Information:|| Postal: If a paper is not downloadable, please contact the author(s) or the library of University of Jena, not the archive maintainer.|
When requesting a correction, please mention this item's handle: RePEc:jen:jenabe:1997-03. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ()
If references are entirely missing, you can add them using this form.