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- Comportamiento De Precios En La Industria Europea De Pavimentos Y Revestimientos Cerámicos

Listed author(s):
  • Jacint Balaguer


    (Universitat Jaume I)

  • Ezequiel Uriel Jiménez


    (Instituto Valenciano de Investigaciones Económicas)

  • Vicente Orts

    (Universitat Jaume I)

This paper constitutes an approach to the behavior of prices of the main exporters of tiles in the European markets. As in prior research studies, the analysis is based on the control of marginal costs, cross section data, and the data at an industry level, but with the particularity that the statistic information allows for testing the strategic interdependence among the groups that compete with each other. The analysis has been undertaken for the main exporter countries, namely Spain and Italy. From the behavior of prices it comes off the existence of product differentiation among the exporters' groups. We observe a similar evolution of the costs of production, interdependence absence in prices and the presence of strategies of pricing to market which try to reduce the losses of relative competitiveness of a group in front of their closest competitor. This strategy, based on the stabilization of prices in terms of the currency of each one of the markets of destination in those that converge, implies segmentation of the European markets and exporters' market power. Este trabajo constituye una aproximación al comportamiento de precios de los principales exportadores de pavimentos cerámicos en los mercados europeos en los que concurren. Como en trabajos anteriores, el análisis se basa en el control de los costes marginales, el detalle de datos a nivel de industria y la variación transversal de los datos, pero con la particularidad de que la información estadística que se dispone permite contrastar la posibilidad de interdependencia estratégica entre los grupos que compiten. El análisis se ha llevado a término para los principales países exportadores, es decir para los españoles e italianos. Del comportamiento de precios se desprende la existencia de diferenciación de productos entre grupos de exportadores, evolución similar de los costes de producción, ausencia de interdependencia en precios, y presencia de estrategias de Pricing to Market que tratan de reducir las pérdidas de competitividad relativa de un grupo frente a su competidor más cercano. Dicha estrategia, basada en la estabilización de precios en términos de la moneda de cada uno de los mercados de destino en los que concurren, implica segmentación de los mercados europeos y poder de mercado de las empresas exportadoras.

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File Function: Fisrt version / Primera version, 2000
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Paper provided by Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie) in its series Working Papers. Serie EC with number 2000-07.

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Length: 25 pages
Date of creation: Jun 2000
Publication status: Published by Ivie
Handle: RePEc:ivi:wpasec:2000-07
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