IDEAS home Printed from https://ideas.repec.org/p/iuj/wpaper/ems_2026_06.html

Population Density and Prosocial Behavior: Social Norms and Interdependence as Alternative Accounts

Author

Listed:
  • Benjamin Sheehan

    (IUJ Research Institute, International University of Japan)

  • Pramodhya Dissanayake
  • Janani Kumarathunga

Abstract

Prosocial behavior is essential for a functioning society. Despite increasing urbanization, the impact of population density on prosocial behavior remains unclear. Prior research offers conflicting predictions. Some research suggests that increased density might increase prosocial behavior via increased opportunities to help others. Contrasting accounts suggest that increased density decreases prosocial behavior via anonymity and competition for resources. Across two correlational designs (N = 400), the present research suggests a small, positive relationship between density and self-reported prosocial behavior. However, a third study (N = 482) which manipulates perceived density, alongside other relevant constructs, suggests that strong vs. weak social norms and high vs. low interdependence are more proximal influences of prosocial behavior, than population density itself.

Suggested Citation

  • Benjamin Sheehan & Pramodhya Dissanayake & Janani Kumarathunga, 2026. "Population Density and Prosocial Behavior: Social Norms and Interdependence as Alternative Accounts," Working Papers EMS_2026_06, Research Institute, International University of Japan.
  • Handle: RePEc:iuj:wpaper:ems_2026_06
    as

    Download full text from publisher

    File URL: https://www2.iuj.ac.jp/workingpapers/index.cfm?File=EMS_2026_06.pdf
    File Function: First version, 2026
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jean Tirole & Roland Bénabou, 2006. "Incentives and Prosocial Behavior," American Economic Review, American Economic Association, vol. 96(5), pages 1652-1678, December.
    2. Andreoni, James, 1990. "Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving?," Economic Journal, Royal Economic Society, vol. 100(401), pages 464-477, June.
    3. Sergei Sevriugin & Ben Sheehan, 2025. "NGO’s religious affiliation and donation intent: the role of missionary alarm and manipulative intent," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 22(2), pages 349-371, June.
    4. Chen, Yunsong & Ju, Guodong, 2023. "Fight, flight or friction? The effect of population density on general trust in China," LSE Research Online Documents on Economics 118836, London School of Economics and Political Science, LSE Library.
    5. Robert Levine & Stephen Reysen & Ellen Ganz, 2008. "The kindness of strangers revisited: a comparison of 24 US cities," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 85(3), pages 461-481, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gary Bolton & Eugen Dimant & Ulrich Schmidt, 2018. "When a Nudge Backfires. Using Observation with Social and Economic Incentives to Promote Pro-Social Behavior," PPE Working Papers 0017, Philosophy, Politics and Economics, University of Pennsylvania.
    2. Fanghella, Valeria & Ibanez, Lisette & Thøgersen, John, 2025. "What you don't know, can't hurt you: Avoiding donation requests for environmental causes," Ecological Economics, Elsevier, vol. 233(C).
    3. Ek, Claes, 2017. "Some causes are more equal than others? The effect of similarity on substitution in charitable giving," Journal of Economic Behavior & Organization, Elsevier, vol. 136(C), pages 45-62.
    4. repec:esx:essedp:762 is not listed on IDEAS
    5. Andreoni, James & Serra-Garcia, Marta, 2021. "Time inconsistent charitable giving," Journal of Public Economics, Elsevier, vol. 198(C).
    6. Ayelet Gneezy & Alex Imas & Amber Brown & Leif D. Nelson & Michael I. Norton, 2012. "Paying to Be Nice: Consistency and Costly Prosocial Behavior," Management Science, INFORMS, vol. 58(1), pages 179-187, January.
    7. Anya Samek & Roman M. Sheremeta, 2017. "Selective Recognition: How to Recognize Donors to Increase Charitable Giving," Economic Inquiry, Western Economic Association International, vol. 55(3), pages 1489-1496, July.
    8. Anya Savikhin & Roman Sheremeta, 2010. "Visibility of Contributions and Cost of Information: An Experiment on Public Goods," Working Papers 10-22, Chapman University, Economic Science Institute.
    9. Aoki, Yu, 2014. "Donating Time to Charity: Not Working for Nothing," IZA Discussion Papers 7990, IZA Network @ LISER.
    10. Charles Ayoubi & Boris Thurm, 2023. "Knowledge diffusion and morality: Why do we freely share valuable information with Strangers?," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 32(1), pages 75-99, January.
    11. Barmettler, Franziska & Fehr, Ernst & Zehnder, Christian, 2012. "Big experimenter is watching you! Anonymity and prosocial behavior in the laboratory," Games and Economic Behavior, Elsevier, vol. 75(1), pages 17-34.
    12. Khadjavi, Menusch & Lange, Andreas & Nicklisch, Andreas, 2014. "The Social Value of Transparency and Accountability: Experimental Evidence from Asymmetric Public Good Games," VfS Annual Conference 2014 (Hamburg): Evidence-based Economic Policy 100512, Verein für Socialpolitik / German Economic Association.
    13. Andreas Lange & Claudia Schwirplies, 2021. "Bargaining With Charitable Promises: True Preferences and Strategic Behavior," CESifo Working Paper Series 9129, CESifo.
    14. Kevin C. Corinth, 2016. "A price theory of altruistic identity," AEI Economics Working Papers 901391, American Enterprise Institute.
    15. Ester Manna, 2017. "Customer‐oriented employees: Blessing or curse for firms?," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 26(4), pages 842-875, December.
    16. Valeria Fanghella & Lisette Ibanez & John Thøgersen, 2025. "What you don't know, can't hurt you: Avoiding donation requests for environmental causes," Post-Print hal-04982503, HAL.
    17. Kellner, Christian & Reinstein, David & Riener, Gerhard & Sanders, Michael, 2015. "Giving and Probability," Economics Discussion Papers 13794, University of Essex, Department of Economics.
    18. Huck, Steffen & Rasul, Imran, 2011. "Matched fundraising: Evidence from a natural field experiment," Journal of Public Economics, Elsevier, vol. 95(5-6), pages 351-362, June.
    19. Matthew Chao & Geoffrey Fisher, 2022. "Self-Interested Giving: The Relationship Between Conditional Gifts, Charitable Donations, and Donor Self-Interestedness," Management Science, INFORMS, vol. 68(6), pages 4537-4567, June.
    20. Alistair Munro & Marieta Valente, 2016. "Green Goods: Are They Good or Bad News for the Environment? Evidence from a Laboratory Experiment on Impure Public Goods," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 65(2), pages 317-335, October.
    21. Wenqi Shen & Yan (Lucy) Liu & Yun (Alicia) Wang, 2025. "Penalty or Reward? The Effect of Social Disincentives on Online Users’ Contributions," Management Science, INFORMS, vol. 71(8), pages 6770-6792, August.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:iuj:wpaper:ems_2026_06. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Toshiyuki Moriyama, Office of Academic Affairs (email available below). General contact details of provider: https://edirc.repec.org/data/gsiujjp.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.