IDEAS home Printed from https://ideas.repec.org/p/iuj/wpaper/ems_2026_01.html

From Green to Machine: Understanding the Links Between Environmental Concern and Transhumanist Ideals

Author

Listed:
  • Benjamin Sheehan

    (IUJ Research Institute, International University of Japan)

  • Yingying Zhang Zhang

    (IUJ Research Institute, International University of Japan)

Abstract

This chapter explores the bidirectional relationship between environmental concern and transhumanism, a philosophy that promotes transcending human biological limitations through technology. Two preliminary experiments reveal critical insights. Specifically, Study 1 shows that exposure to transhumanist concepts increases the perceived importance of technology over nature, which in turn reduces environmental concern and green purchase intent. Study 2 reveals the inverse pattern - heightened environmental concern increases participants f willingness to adopt transhumanist modifications. Together, these findings suggest a potential feedback loop in which transhumanist ideals may erode environmental concern, contributing to environmental degradation, which may subsequently heighten acceptance of transhumanist interventions. This work sheds light on how societies might respond to escalating environmental crises and technological solutions proposed to address them.

Suggested Citation

  • Benjamin Sheehan & Yingying Zhang Zhang, 2026. "From Green to Machine: Understanding the Links Between Environmental Concern and Transhumanist Ideals," Working Papers EMS_2026_01, Research Institute, International University of Japan.
  • Handle: RePEc:iuj:wpaper:ems_2026_01
    as

    Download full text from publisher

    File URL: https://www2.iuj.ac.jp/workingpapers/index.cfm?File=EMS_2026_01.pdf
    File Function: First version, 2026
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Poortinga, Wouter & Steg, Linda & Vlek, Charles & Wiersma, Gerwin, 2003. "Household preferences for energy-saving measures: A conjoint analysis," Journal of Economic Psychology, Elsevier, vol. 24(1), pages 49-64, February.
    2. Xinshu Zhao & John G. Lynch & Qimei Chen, 2010. "Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(2), pages 197-206, August.
    3. Kilbourne, William E. & Beckmann, Suzanne C. & Thelen, Eva, 2002. "The role of the dominant social paradigm in environmental attitudes: a multinational examination," Journal of Business Research, Elsevier, vol. 55(3), pages 193-204, March.
    4. Alzubaidi, Hawazin & Slade, Emma L. & Dwivedi, Yogesh K., 2021. "Examining antecedents of consumers’ pro-environmental behaviours: TPB extended with materialism and innovativeness," Journal of Business Research, Elsevier, vol. 122(C), pages 685-699.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Magdalena Jaciow & Edyta Rudawska & Adam Sagan & Jolanta Tkaczyk & Robert Wolny, 2022. "The Influence of Environmental Awareness on Responsible Energy Consumption—The Case of Households in Poland," Energies, MDPI, vol. 15(15), pages 1-15, July.
    2. Saeid Karimi & Genovaitė Liobikienė & Heshmatollah Saadi & Fatemeh Sepahvand, 2021. "The Influence of Media Usage on Iranian Students’ Pro-Environmental Behaviors: An Application of the Extended Theory of Planned Behavior," Sustainability, MDPI, vol. 13(15), pages 1-19, July.
    3. Wallace, Elaine & Buil, Isabel, 2023. "Antecedents and consequences of conspicuous green behavior on social media: Incorporating the virtual self-identity into the theory of planned behavior," Journal of Business Research, Elsevier, vol. 157(C).
    4. Wells, Victoria.K. & Taheri, Babak & Gregory-Smith, Diana & Manika, Danae, 2016. "The role of generativity and attitudes on employees home and workplace water and energy saving behaviours," Tourism Management, Elsevier, vol. 56(C), pages 63-74.
    5. S. Arunachalam & Sridhar N. Ramaswami & Pol Herrmann & Doug Walker, 2018. "Innovation pathway to profitability: the role of entrepreneurial orientation and marketing capabilities," Journal of the Academy of Marketing Science, Springer, vol. 46(4), pages 744-766, July.
    6. Vilma Spahiu, 2015. "Fight against Organized Crime as One of the Fundamental Conditions for the Integration in the European Union. Albanian Case," European Journal of Interdisciplinary Studies Articles, Revistia Research and Publishing, vol. 1.
    7. Bilgihan, Anil & Madanoglu, Melih & Ricci, Peter, 2016. "Service attributes as drivers of behavioral loyalty in casinos: The mediating effect of attitudinal loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 14-21.
    8. Stefano Pace, 2013. "Does Religion Affect the Materialism of Consumers? An Empirical Investigation of Buddhist Ethics and the Resistance of the Self," Journal of Business Ethics, Springer, vol. 112(1), pages 25-46, January.
    9. Prasad, Ajnesh & Holzinger, Ingo, 2013. "Seeing through smoke and mirrors: A critical analysis of marketing CSR," Journal of Business Research, Elsevier, vol. 66(10), pages 1915-1921.
    10. Na Xu & Yanpu Zhao & Shun Qin, 2023. "Exploring Business Owners’ Engagement Behavior for Promoting Regional Brands in China: An Empirical Analysis Based on the TPB and ABC Theory," Sustainability, MDPI, vol. 15(14), pages 1-20, July.
    11. Xiaozhe Hui & Syed Hassan Raza & Sanan Waheed Khan & Umer Zaman & Emenyeonu C. Ogadimma, 2023. "Exploring Regenerative Tourism Using Media Richness Theory: Emerging Role of Immersive Journalism, Metaverse-Based Promotion, Eco-Literacy, and Pro-Environmental Behavior," Sustainability, MDPI, vol. 15(6), pages 1-20, March.
    12. Morgane Innocent & Agnès François-Lecompte & Nolwenn Roudaut, 2020. "Comparison of human versus technological support to reduce domestic electricity consumption in France," Post-Print hal-02450849, HAL.
    13. Ouedraogo, Benoît & Ouedraogo, Idrissa & Sawadogo, Hamidou, 2025. "Effects of trade openness on income inequality in sub-Saharan Africa: direct effects and transmission channels," International Economics, Elsevier, vol. 184(C).
    14. S. M. Misbauddin & Mohammad Jahangir Alam & Chitra Lekha Karmaker & Md. Noor Un Nabi & Md. Mahedi Hasan, 2023. "Exploring the Antecedents of Supply Chain Viability in a Pandemic Context: An Empirical Study on the Commercial Flower Supply Chain of an Emerging Economy," Sustainability, MDPI, vol. 15(3), pages 1-19, January.
    15. Zhang, Chuang & Du, Nan & Zhang, Xubing, 2021. "When an interfirm relationship is ending: The dark side of managerial ties and relationship intimacy," Journal of Business Research, Elsevier, vol. 125(C), pages 227-238.
    16. Kareklas, Ioannis & Muehling, Darrel D. & King, Skyler, 2019. "The effect of color and self-view priming in persuasive communications," Journal of Business Research, Elsevier, vol. 98(C), pages 33-49.
    17. Andreas Kallmuenzer & Ursula Scholl-Grissemann, 2017. "Disentangling antecedents and performance effects of family SME innovation: A knowledge-based perspective," International Entrepreneurship and Management Journal, Springer, vol. 13(4), pages 1117-1138, December.
    18. Sarel Gronum & John Steen & Martie-Louise Verreynne, 2016. "Business model design and innovation: Unlocking the performance benefits of innovation," Australian Journal of Management, Australian School of Business, vol. 41(3), pages 585-605, August.
    19. Wang, Xuehua & Keh, Hean Tat, 2017. "Consumer susceptibility to cross-selling persuasion: The roles of self-construal and interpersonal harmony," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 177-184.
    20. Lina Xiong, 2023. "It takes a village: examining how and when brand-specific transformational leadership affects employees in internal brand management," Journal of Brand Management, Palgrave Macmillan, vol. 30(4), pages 333-346, July.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:iuj:wpaper:ems_2026_01. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Toshiyuki Moriyama, Office of Academic Affairs (email available below). General contact details of provider: https://edirc.repec.org/data/gsiujjp.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.