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A Comparison of Alternative Procedures for Resolving Indeterminacies in the Theory of Reasoned Action

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  • Sapp, Stephen G.
  • Jensen, Helen H.

Abstract

Five suggested alternatives for resolving indeterminacies in the theory of reasoned action resulting from ill-formed intentions were examined for their ability to predict Japanese consumer intentions to eat U.S. beef. Assessment relied upon structural equation analysis of data collected from 594 respondents in a nationwide survey of Japanese beef consumers. The alternative that incorporated product characteristics associated with the diffusion of innovations model provided the best fit to the data and the best prediction of intentions. Implications are suggested for procedures for resolving attitude- and subjective norm-intention indeterminacies in the theory of reasoned action.

Suggested Citation

  • Sapp, Stephen G. & Jensen, Helen H., 1997. "A Comparison of Alternative Procedures for Resolving Indeterminacies in the Theory of Reasoned Action," ISU General Staff Papers 199701010800001302, Iowa State University, Department of Economics.
    • Handle: RePEc:isu:genstf:199701010800001302
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