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Das "Parker-Phänomen" im Markt für feine Weine Ökonomie eines Kritiker-Superstars

Author

Listed:
  • Egon Franck
  • Stefan Winter

    (Institute for Strategy and Business Economics, University of Zurich
    Bayerische Julius-Maximilians-Universität Würzburg)

Abstract

Auf dem Markt für Informationen über feine Weine konnte sich Robert M. Parker eine dominante Stellung als sogenannter Weinkritiker aufbauen. Der vorgelegte Beitrag hat zum Ziel, die ökonomischen Mechanismen und „Geschäftsmodelle“ offen zu legen, die hinter Parkers Erfolg als Weinkritiker stehen könnten. Anhand einer Stichprobe von Weinen aus dem Bordelais wird auch empirisch untersucht, inwieweit Konsumenten, deren Interessen sich durch verschiedene „Geschäftsmodelle“ beschreiben lassen, tatsächlich aus den von Parker angebotenen Informationen Nutzen ziehen konnten.

Suggested Citation

  • Egon Franck & Stefan Winter, 2002. "Das "Parker-Phänomen" im Markt für feine Weine Ökonomie eines Kritiker-Superstars," Working Papers 0010, University of Zurich, Institute for Strategy and Business Economics (ISU).
  • Handle: RePEc:iso:wpaper:0010
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    Cited by:

    1. Egon Franck & Martin Kukuk & Stefan Winter, 2004. "Weininvestment- Profitieren Anleger von der Berücksichtigung öffentlich zugänglicher Informationen?," Working Papers 0030, University of Zurich, Institute for Strategy and Business Economics (ISU).

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