IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this paper

Prospects of Mobile Search

Listed author(s):
  • José Luis Gómez-Barroso
  • Ramón Compañó


    (European Commission – JRC)

  • Claudio Feijóo
  • Margherita Bacigalupo
  • Oscar Westlund
  • Sergio Ramos
  • Ajit Jaokar
  • Federico Álvarez
  • Rudy De Waele
  • Gema Mateos-Barrado
  • María Concepción García-Jiménez

Search faces (at least) two major challenges. One is to improve the efficiency of retrieving relevant content for all digital formats (images, audio, video, 3D shapes, etc). The second is to make relevant information retrievable in a range of platforms, particularly in high diffusion ones for mobiles. The two challenges are interrelated but distinct. This report aims to assess the potential of future Mobile Search. Two broad groups of search-based applications can be identified. The first group adapts and emulates web search processes and services to the mobile environment. The second is made up of services which exploit the unique features of mobile devices and mobile environments. Examples of these context-aware services include location-based services or interfacing to the internet of things (RFID networks). The report starts by providing an introduction to mobile search. It highlights differences and commonalities with search technologies on other platforms (Chapter 1). Chapter 2 is devoted to the supply side of mobile search markets. It describes mobile markets, presents key figures and gives an outline of main business models and players. Chapter 3 is dedicated to the demand side of the market. It studies users’ acceptance and demand using the results of a case study in Sweden. Chapter 4 presents emerging trends in technology and markets that could shape mobile search. This vision was partly based on an analysis of forward-looking scenarios for mobile, developed by the authors and evaluated by experts in the field (Chapter 5). Another input was a questionnaire to which 61 experts responded. Drivers, barriers and enablers for mobile search were summarised in a SWOT analysis. The report concludes with some policy recommendations in view of the likely socio-economic implications of mobile search in Europe.

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

File URL:
Download Restriction: no

Paper provided by Joint Research Centre (Seville site) in its series JRC Working Papers with number JRC56100.

in new window

Length: 148 pages
Date of creation: Mar 2010
Publication status: Published
Handle: RePEc:ipt:iptwpa:jrc56100
Contact details of provider: Postal:
C/ Inca Garcilaso, s/n 41092 Seville

Phone: +34 954 48 8318
Fax: +34 954 48 8300
Web page:

More information through EDIRC

No references listed on IDEAS
You can help add them by filling out this form.

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

When requesting a correction, please mention this item's handle: RePEc:ipt:iptwpa:jrc56100. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Publication Officer)

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.

This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.