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Prospects of Mobile Search

Author

Listed:
  • José Luis Gómez-Barroso
  • Ramón Compañó

    () (European Commission – JRC)

  • Claudio Feijóo
  • Margherita Bacigalupo
  • Oscar Westlund
  • Sergio Ramos
  • Ajit Jaokar
  • Federico Álvarez
  • Rudy De Waele
  • Gema Mateos-Barrado
  • María Concepción García-Jiménez

Abstract

Search faces (at least) two major challenges. One is to improve the efficiency of retrieving relevant content for all digital formats (images, audio, video, 3D shapes, etc). The second is to make relevant information retrievable in a range of platforms, particularly in high diffusion ones for mobiles. The two challenges are interrelated but distinct. This report aims to assess the potential of future Mobile Search. Two broad groups of search-based applications can be identified. The first group adapts and emulates web search processes and services to the mobile environment. The second is made up of services which exploit the unique features of mobile devices and mobile environments. Examples of these context-aware services include location-based services or interfacing to the internet of things (RFID networks). The report starts by providing an introduction to mobile search. It highlights differences and commonalities with search technologies on other platforms (Chapter 1). Chapter 2 is devoted to the supply side of mobile search markets. It describes mobile markets, presents key figures and gives an outline of main business models and players. Chapter 3 is dedicated to the demand side of the market. It studies users’ acceptance and demand using the results of a case study in Sweden. Chapter 4 presents emerging trends in technology and markets that could shape mobile search. This vision was partly based on an analysis of forward-looking scenarios for mobile, developed by the authors and evaluated by experts in the field (Chapter 5). Another input was a questionnaire to which 61 experts responded. Drivers, barriers and enablers for mobile search were summarised in a SWOT analysis. The report concludes with some policy recommendations in view of the likely socio-economic implications of mobile search in Europe.

Suggested Citation

  • José Luis Gómez-Barroso & Ramón Compañó & Claudio Feijóo & Margherita Bacigalupo & Oscar Westlund & Sergio Ramos & Ajit Jaokar & Federico Álvarez & Rudy De Waele & Gema Mateos-Barrado & María Concepci, 2010. "Prospects of Mobile Search," JRC Working Papers JRC56100, Joint Research Centre (Seville site).
  • Handle: RePEc:ipt:iptwpa:jrc56100
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    File URL: http://publications.jrc.ec.europa.eu/repository/handle/JRC56100
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    References listed on IDEAS

    as
    1. Christine A. Ervin & David E. Ervin, 1982. "Factors Affecting the Use of Soil Conservation Practices: Hypotheses, Evidence, and Policy Implications," Land Economics, University of Wisconsin Press, vol. 58(3), pages 277-292.
    2. Ben B. Davies & Ian D. Hodge, 2006. "Farmers' Preferences for New Environmental Policy Instruments: Determining the Acceptability of Cross Compliance for Biodiversity Benefits," Journal of Agricultural Economics, Wiley Blackwell, vol. 57(3), pages 393-414.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    Mobile; Search; Market; Google; Scenario; Business Model; Technology; Devices; Internet; RFID; location-based services;

    JEL classification:

    • A11 - General Economics and Teaching - - General Economics - - - Role of Economics; Role of Economists
    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • C9 - Mathematical and Quantitative Methods - - Design of Experiments
    • D40 - Microeconomics - - Market Structure, Pricing, and Design - - - General
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • O25 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Industrial Policy
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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