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Benefits and costs of EU marketing standards for agri-food products

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Listed:
  • RUSSO Carlo
  • SANSONE Marcello
  • COLAMATTEO Annarita
  • PAGNANELLI Maria Anna
  • TWUM Kyei Edward

Abstract

This Report summarizes the findings emerging from the online workshop on ‘Marketing Standards: Benefits and costs of EU marketing standards for agri-food products’ which was organized by the Directorate-General for Agriculture and Rural Development (DG-AGRI) and Joint Research Centre (JRC) on September 9th 2021. The discussion revolves around three main issues regarding the EU marketing standards: i) Do the benefits from current regulation exceed the costs? ii) What are the implications of EU regulations for international trade and producers? and iii) What are the possible effects of a change in regulation, updating EU marketing standards to promote a sustainable agrifood system and adjust to changes in consumer preferences and technology?

Suggested Citation

  • RUSSO Carlo & SANSONE Marcello & COLAMATTEO Annarita & PAGNANELLI Maria Anna & TWUM Kyei Edward, 2022. "Benefits and costs of EU marketing standards for agri-food products," JRC Research Reports JRC128162, Joint Research Centre.
    • Handle: RePEc:ipt:iptwpa:jrc128162
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    File URL: https://publications.jrc.ec.europa.eu/repository/handle/JRC128162
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    Keywords

    Marketing standards; food chain; EU regulation; European Green Deal; Farm to Fork Strategy;
    All these keywords.

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