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L’efficacité des programmes de fidélisation dans le secteur hôtelier : proposition d’un cadre conceptuel

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  • Lubica Hikkerova
  • Jean-Michel Sahut

Abstract

The widespread use of loyalty programs in the tourism sector raises questions about their differentiating capacity and more globally on the real advantages they offer firms. We propose, in the hotel sector, a conceptual model on the determinants of loy

Suggested Citation

  • Lubica Hikkerova & Jean-Michel Sahut, 2014. "L’efficacité des programmes de fidélisation dans le secteur hôtelier : proposition d’un cadre conceptuel," Working Papers 2014-259, Department of Research, Ipag Business School.
  • Handle: RePEc:ipg:wpaper:2014-259
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    File URL: http://www.ipag.fr/wp-content/uploads/recherche/WP/IPAG_WP_2014_259.pdf
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    1. Michael R. Baye & John Morgan, 2001. "Information Gatekeepers on the Internet and the Competitiveness of Homogeneous Product Markets," American Economic Review, American Economic Association, vol. 91(3), pages 454-474, June.
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    1. repec:ipg:wpaper:2014-536 is not listed on IDEAS
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    3. repec:ipg:wpaper:2014-506 is not listed on IDEAS
    4. repec:ipg:wpaper:2014-537 is not listed on IDEAS
    5. repec:ipg:wpaper:2014-501 is not listed on IDEAS
    6. repec:ipg:wpaper:2014-376 is not listed on IDEAS
    7. repec:ipg:wpaper:2014-573 is not listed on IDEAS
    8. repec:ipg:wpaper:2014-532 is not listed on IDEAS

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