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L’efficacité des programmes de fidélisation dans le secteur hôtelier : proposition d’un cadre conceptuel


  • Lubica Hikkerova
  • Jean-Michel Sahut


The widespread use of loyalty programs in the tourism sector raises questions about their differentiating capacity and more globally on the real advantages they offer firms. We propose, in the hotel sector, a conceptual model on the determinants of loy

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  • Lubica Hikkerova & Jean-Michel Sahut, 2014. "L’efficacité des programmes de fidélisation dans le secteur hôtelier : proposition d’un cadre conceptuel," Working Papers 2014-259, Department of Research, Ipag Business School.
  • Handle: RePEc:ipg:wpaper:2014-259

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