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Yield Management et profil des consommateurs


  • Sandra Camus
  • Lubica Hikkerova
  • Jean-Michel Sahut


Alors que le yield management est une pratique courante, rares sont les études portant sur les réactions des clients. Pourtant, si la mise en œuvre des techniques de yield management permet d’optimiser la rentabilité d’une entreprise, elle génère des pr

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  • Sandra Camus & Lubica Hikkerova & Jean-Michel Sahut, 2014. "Yield Management et profil des consommateurs," Working Papers 2014-228, Department of Research, Ipag Business School.
  • Handle: RePEc:ipg:wpaper:2014-228

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    Equité; perception d’injustice; prix; prix juste; sensibilité au prix; yield management.;

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