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Conflict Resolution Strategies in Channels

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  • Aishwarya Ramasundaram

    (Indian Institute of Management Kozhikode)

Abstract

With the advent of the e-commerce channels, most manufacturers have introduced direct internet channels which could be a source of conflict among channel members. The conflict could be task related or interpersonal and can occur at any stage of the relationship with the manufacturer-honeymoon, routine problem solving or stabilization. Depending upon the type of conflict and relationship stage, the paper advances a conceptual framework for conflict resolution strategies.Length: 3 pages

Suggested Citation

  • Aishwarya Ramasundaram, 2021. "Conflict Resolution Strategies in Channels," Working papers 450, Indian Institute of Management Kozhikode.
  • Handle: RePEc:iik:wpaper:450
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