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Price examination in virtual reality

Author

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  • Praveen Sugathan

    (Indian Institute of Management Kozhikode)

Abstract

This study examine how consumers perceives the prices of VR products. The earlier studies used a cost-based measure for price fairness to reduce the effect of valuejudgement. In this study we will use a more direct measure of price fairness. The study was conducted using a sample from India to extend the validity of the findings beyond US. Prices of VR products have found to be influenced by the degree of co-creation.

Suggested Citation

  • Praveen Sugathan, 2020. "Price examination in virtual reality," Working papers 361, Indian Institute of Management Kozhikode.
    • Handle: RePEc:iik:wpaper:361
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    File URL: https://www.iimk.ac.in/websiteadmin/FacultyPublications/Working%20Papers/3155IIMK_WPS_361_MM_2020_06_Abstract.pdf?t=56
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    Keywords

    VR Products; E-commerce;

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