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Exploring Doctoral Community Social Media Preparedness for a B-School Using A Socio-Technical Lens

Author

Listed:
  • Anindita Paul

    (Indian Institute of Management Kozhikode)

Abstract

Doctoral research scholars look for quality information to fulfil their research pursuits. They are information alert as they have a narrowed down interest area for which they are constantly looking out for information. The behaviour, environment and the associations of the research scholar play an important role in creating conducive grounds for quality information seeking. A qualitative enquiry using the Socio-technical lens that looks at individuals, social and technology in a context and explores the interaction between these. The study explores the Social Media preparedness of the doctoral community. The study was conducted in a premier B-School located in South India. Preliminary findings indicated that communities play a major role in supporting the scholars information behaviour. However, communities in the physical spaces, though enable them to be in proximity to each other, the online communities enable a better support system for information. Attitude and comfort level with seeking information from Social Media was also found to be a major hindrance to utilise it for information seeking. Library has a crucial role to play in this regard. The scholars see the library as a place where they will start their information search.

Suggested Citation

  • Anindita Paul, 2018. "Exploring Doctoral Community Social Media Preparedness for a B-School Using A Socio-Technical Lens," Working papers 273, Indian Institute of Management Kozhikode.
  • Handle: RePEc:iik:wpaper:273
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