Negative publicity on the endorsement process does it influence for-profit and not for-profit print advertisements?
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References listed on IDEAS
- ReVelle, C.S. & Eiselt, H.A. & Daskin, M.S., 2008. "A bibliography for some fundamental problem categories in discrete location science," European Journal of Operational Research, Elsevier, vol. 184(3), pages 817-848, February.
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KeywordsCelebrity endorsement; negative publicity; not for-profit products;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2012-03-08 (All new papers)
- NEP-CBE-2012-03-08 (Cognitive & Behavioural Economics)
- NEP-HME-2012-03-08 (Heterodox Microeconomics)
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