Negative publicity on the endorsement process does it influence for-profit and not for-profit print advertisements?
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KeywordsCelebrity endorsement; negative publicity; not for-profit products;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2012-03-08 (All new papers)
- NEP-CBE-2012-03-08 (Cognitive & Behavioural Economics)
- NEP-HME-2012-03-08 (Heterodox Microeconomics)
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