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Risk and Rationalization – The role of affect and cognitive dissonance for sexual risk taking

Author

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  • Mannberg, Andréa

    () (Department of Economics, Umeå University)

Abstract

This paper analyzes the mechanisms underlying excessive sexual risk taking in the presence of HIV. Drawing ideas from psychology on decision-making processes and risk evaluation, a theoretical model interacting affect-induced myopia and cognitive dissonance is developed and analyzed. The results of the theoretical analysis suggest that the effect of rationalization of personal risk depends on the risk of being HIV positive. Although rationalization causes excessive risk taking behavior for individuals with a relatively low lifetime risk, it may prevent fatalism among individuals whose lifetime risk of HIV is perceived as overwhelming.

Suggested Citation

  • Mannberg, Andréa, 2010. "Risk and Rationalization – The role of affect and cognitive dissonance for sexual risk taking," Umeå Economic Studies 803, Umeå University, Department of Economics.
  • Handle: RePEc:hhs:umnees:0803
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    Cited by:

    1. Mannberg, Andréa, 2012. "Risk and rationalization—The role of affect and cognitive dissonance for sexual risk taking," European Economic Review, Elsevier, vol. 56(6), pages 1325-1337.

    More about this item

    Keywords

    HIV/AIDS; Self-control; Time inconsistency; Dissonance theory; Regret;

    JEL classification:

    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty
    • D84 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Expectations; Speculations
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior

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