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A Note on the Impact on Sales from Introducing Healthy Labeled Meals on the Lunch Menu

Author

Listed:
  • Thunström, Linda

    () (HUI Research AB)

  • Nordström, Jonas

    () (Department of Economics, Lund University)

Abstract

Menu labeling of prepared meals away from home is a policy designed to help consumers make healthier food choices. In this paper, we use a field experiment to analyze if a restaurant benefits from introducing a healthy labeled meal on its menu by experiencing an overall increase in sales. We cannot reject the hypothesis that sales are the same before and after the introduction of a healthy labeled meal on the menu, i.e., our data does not support the idea that restaurants increase their sales from supplying a healthy labeled meal.

Suggested Citation

  • Thunström, Linda & Nordström, Jonas, 2012. "A Note on the Impact on Sales from Introducing Healthy Labeled Meals on the Lunch Menu," HUI Working Papers 74, HUI Research.
  • Handle: RePEc:hhs:huiwps:0074
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    Keywords

    healthy labeled meals; sales; field experiment;

    JEL classification:

    • D22 - Microeconomics - - Production and Organizations - - - Firm Behavior: Empirical Analysis
    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness

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