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Where is the Action?


  • Andersson, Per

    () (Dept. of Business Administration, Stockholm School of Economics)

  • Kjellberg, Hans

    () (Dept. of Business Administration, Stockholm School of Economics)


Taking a set of studies about business action as the empirical starting-point, this paper looks at the various ways in which action is represented. The overall research question can be stated as follows: how is business action reconstructed in our narratives? The texts analysed are collected from research on exchange relationships in the field of marketing. To analyse how these texts depict business action, four narrative constructions are focused: space, time, actors, and plots. The categorisation and analysis are summarised and followed by a set of concluding implications and suggestions for the use of narratives aiming to reconstruct business action in the making.

Suggested Citation

  • Andersson, Per & Kjellberg, Hans, 2002. "Where is the Action?," SSE/EFI Working Paper Series in Business Administration 2002:17, Stockholm School of Economics.
  • Handle: RePEc:hhb:hastba:2002_017

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    References listed on IDEAS

    1. Michael Manove & A. Jorge Padilla, 1999. "Banking (Conservatively) with Optimists," RAND Journal of Economics, The RAND Corporation, vol. 30(2), pages 324-350, Summer.
    2. Shanteau, James, 1992. "Competence in experts: The role of task characteristics," Organizational Behavior and Human Decision Processes, Elsevier, vol. 53(2), pages 252-266, November.
    3. Shanteau, James & Stewart, Thomas R., 1992. "Why study expert decision making? Some historical perspectives and comments," Organizational Behavior and Human Decision Processes, Elsevier, vol. 53(2), pages 95-106, November.
    4. Baron, Jonathan & Spranca, Mark, 1997. "Protected Values," Organizational Behavior and Human Decision Processes, Elsevier, vol. 70(1), pages 1-16, April.
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    Marketing; narrative; plot; marketing methodology; business action; industrial marketing research;

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