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Nätverksorganisering och kulturell styrning av marknaden Studie av den iranska traditionella ”Bazaaren”


  • Ahmadi, Ahmad

    () (Department of Business Administration, School of Economics and Commercial Law, Göteborg University)


In this paper I will describe the Iranian traditional market, the so called ”Bazaar”. The Bazaar has during the latest centuries been the only major actor and played a crucial role in the countries socio-economical life. It is the men’s world, based on network, hierarchical, and founded on informal institutions and relationships. The form of its organization is a combination of market, hierarchy and co-operation. It is network based and the Bazaari (businessman) is the central link in the network. Further, I introduce the concept of network and network theory in relation to the Bazaar. Afterwards the Bazaar is analysed and its function is explained with the help of network theory.

Suggested Citation

  • Ahmadi, Ahmad, 2004. "Nätverksorganisering och kulturell styrning av marknaden Studie av den iranska traditionella ”Bazaaren”," FE rapport 2003-400, University of Gothenburg, Department of Business Administration.
  • Handle: RePEc:hhb:gunwba:2003_400

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