The coming out of the "new consumer"
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KeywordsPostmodernism; new consumer; Marketing; Consumer behaviour;
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2011-06-18 (All new papers)
- NEP-HME-2011-06-18 (Heterodox Microeconomics)
- NEP-MKT-2011-06-18 (Marketing)
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