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Tourisme et internationalisation

Author

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  • Elies Furio Blasco

    () (Université Jean Moulin - Lyon III)

Abstract

La globalización obliga a las empresas a hacer frente a nuevos competidores y a nuevas formas de competencia. El turismo y la hostelería no escapan a esta situación, sino más bien lo contrario dadas las características fundamentales del turismo: la movilidad de los consumidores, la segmentación de los mercados y la universalización. Por esta razón las empresas hoteleras han respondido al reto de la globalización estableciendo estrategias de internacionalización y diferenciación. Una consecuencia de ello, es la formación de los grandes grupos hoteleros. Unos grupos que han llevado a cabo unas estrategias con una doble dimensión: por una parte, una fuerte presencia al internacional, multiplicado su presencia en distintos países o mercados geográficos. Por otra parte, se han posicionado en varios nichos de mercado. Quieren aprovecharse al mismo tiempo de las economías de escala debidas a la gran producción y apropiarse del excedente de los consumidores gracias a la segmentación de la oferta y del producto. El trabajo que presentamos estudia la estrategia de internacionalización del grupo Accor y sus repuestas al reto de la globalización.

Suggested Citation

  • Elies Furio Blasco, 2008. "Tourisme et internationalisation," Working Papers halshs-00270548, HAL.
  • Handle: RePEc:hal:wpaper:halshs-00270548 Note: View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00270548
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    References listed on IDEAS

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    1. Juan D. Carrillo & Thomas Mariotti, 2000. "Strategic Ignorance as a Self-Disciplining Device," Review of Economic Studies, Oxford University Press, vol. 67(3), pages 529-544.
    2. Brocas, Isabelle & Carrillo, Juan D., 2000. "The value of information when preferences are dynamically inconsistent," European Economic Review, Elsevier, vol. 44(4-6), pages 1104-1115, May.
    3. Salanie, Francois & Treich, Nicolas, 2006. "Over-savings and hyperbolic discounting," European Economic Review, Elsevier, vol. 50(6), pages 1557-1570, August.
    4. Roland Bénabou & Jean Tirole, 2002. "Self-Confidence and Personal Motivation," The Quarterly Journal of Economics, Oxford University Press, pages 871-915.
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