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Tell Me and I Forget, Make Me Commit and I Remember: Soft Commitments and Digital Behavior

Author

Listed:
  • Xavier Gassmann

    (BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne, CEREN - Centre de Recherche sur les Entreprises - BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne)

  • Eli Spiegelman

    (BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne, CEREN - Centre de Recherche sur les Entreprises - BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne)

  • Andrea Guido
  • Rustam Romaniuc
  • Kene Boun My
  • Eugen Dimant
  • Dimitri Dubois
  • Michela Chessa
  • Daniele Fares
  • Andrea Martinangeli
  • Angela Sutan

Abstract

The use of digital technologies represents a substantial fraction of greenhouse emissions. Despite the presence of informational programs, consumers often remain inattentive to environmental consequences of their consumption behavior. This paper provides first evidence from the field that inattention and poor information retention reduce the effectiveness of informational strategies in the context of eco-responsible use of digital technologies. We show that adding soft-commitments increases short-run information saliency and long-run retention, promoting the adoption of pro-environmental conducts. The effect of soft commitments persists upon their removal and is not due to automated data management technologies, emphasizing the role of habits.

Suggested Citation

  • Xavier Gassmann & Eli Spiegelman & Andrea Guido & Rustam Romaniuc & Kene Boun My & Eugen Dimant & Dimitri Dubois & Michela Chessa & Daniele Fares & Andrea Martinangeli & Angela Sutan, 2024. "Tell Me and I Forget, Make Me Commit and I Remember: Soft Commitments and Digital Behavior," Working Papers hal-05844473, HAL.
    • Handle: RePEc:hal:wpaper:hal-05844473
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