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The redistributive effect of online piracy on the box office performance of American movies in foreign markets
[L’effet redistributif de la loi Hadopi sur la part de marché des films américains en salle]

Author

Listed:
  • Christophe Bellégo

    (INSEE - Institut national de la statistique et des études économiques (INSEE), CREST - Centre de Recherche en Économie et Statistique - ENSAI - Ecole Nationale de la Statistique et de l'Analyse de l'Information [Bruz] - Groupe ENSAE-ENSAI - Groupe des Écoles Nationales d'Économie et Statistique - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - ENSAE Paris - École Nationale de la Statistique et de l'Administration Économique - Groupe ENSAE-ENSAI - Groupe des Écoles Nationales d'Économie et Statistique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique)

  • Romain de Nijs

    (X - École polytechnique - IP Paris - Institut Polytechnique de Paris)

Abstract

Using the French anti-piracy law known as Hadopi, we study the effects of online piracy on movie sales in theaters. Applying four estimation strategies at different levels of observations (country, town, consumer, and movie), we find that the introduction of the law is associated with a 9% increase in the market share of American movies but no expansion of the total market. We exclude supply side reactions by distributors as an explanation for this displacement effect that benefits American movies. The increase in the box office performance of American movies is primarily explained by the behavior of younger consumers.

Suggested Citation

  • Christophe Bellégo & Romain de Nijs, 2015. "The redistributive effect of online piracy on the box office performance of American movies in foreign markets [L’effet redistributif de la loi Hadopi sur la part de marché des films américains en ," Working Papers hal-05438271, HAL.
    • Handle: RePEc:hal:wpaper:hal-05438271
    Note: View the original document on HAL open archive server: https://insee.hal.science/hal-05438271v1
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