Manager certification in tourism strategies National directory of professional certifications RNCP (France)[Certification Manager en stratégies touristiques Répertoire national des certifications professionnelles RNCP]

Technical expertise report. The manager in tourism strategies is an expert in the tourism sector in its local, national and international dimension, both public and private. He designs, develops and adapts tourism development strategies for territories, for countries, for tourism operators according to the target audiences, the targeted results, the expectations, the potentials and the opportunities of the operators for whom he works. Its expertise and its intervention are aimed both at increasing the sales volumes of specific tourist products, the number of hotel nights, or attendance by types of customers as well as improving the image of a territory, a destination for different targeted audiences. To do this, it intervenes on all tourist issues: reception capacities, structuring of offers, event policy. From the promotion of tourist assets and/or the enhancement of the natural or cultural heritage of a territory or a country to a specific clientele, to a repositioning of the tourist strategy of a region, a metropolis, to the choice of tourist products with a view to positioning a Tour Operator in the long term with a mass and/or niche clientele, it intervenes on various issues: drop in tourist attendance of a territory or filling of a hotel/a chain of hotels, an airline, international issues such as the ex nihilo launch of foreign destinations for a tourism player. In a constantly changing national and international context, he understands the issues and manages the relations between the private and public stakeholders involved in the financing and implementation of these tourism strategies. Designer of strategies, he pilots their deployment in terms of communication and promotion, defines the commercial strategy (events policy, mobilization of the actors involved during trade fairs, study trips), establishes and models forecasts of financial results, validates occupancy objectives (hotels, planes for example), development of the number of overnight stays in a territory, organizes monitoring of results, adapts and directs the strategy put in place if necessary. Today these strategies are often associated with the implementation of dedicated event strategies. Through these events, destinations benefit from unique spotlights to gain visibility. The main activities, the certified skills (skills blocks) and the access routes to training (main, secondary and return to work) are specified.