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Do consumers learn from tasting scores set by experts?

Author

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  • Nicolas Gérard Vaillant

    (LEM - Lille - Economie et Management - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique, Université Catholique de Lille - UCL - Université catholique de Lille)

  • François-Charles Wolff

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - UN - Université de Nantes, INED - Institut national d'études démographiques)

Abstract

Using data from whisky tastings and fixed effect regressions, we find that net of any composition effect, experts report different tasting scores on average. This indicates that consumers have little to learn from absolute scores.

Suggested Citation

  • Nicolas Gérard Vaillant & François-Charles Wolff, 2012. "Do consumers learn from tasting scores set by experts?," Working Papers hal-00695723, HAL.
  • Handle: RePEc:hal:wpaper:hal-00695723
    Note: View the original document on HAL open archive server: https://hal.archives-ouvertes.fr/hal-00695723
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    References listed on IDEAS

    as
    1. Ali, Héla Hadj & Lecocq, Sébastien & Visser, Michael, 2010. "The Impact of Gurus: Parker Grades and en primeur Wine Prices," Journal of Wine Economics, Cambridge University Press, vol. 5(01), pages 22-39, March.
    2. Nicolas G. Vaillant & Francois-Charles Wolff, 2011. "Understanding how experts rate cigars," Post-Print hal-00732116, HAL.
    3. Véronique Chossat & Olivier Gergaud, 2003. "Expert Opinion and Gastronomy: The Recipe for Success," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 27(2), pages 127-141, May.
    Full references (including those not matched with items on IDEAS)

    More about this item

    Keywords

    expert opinion; tasting score;

    JEL classification:

    • Z1 - Other Special Topics - - Cultural Economics

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