Design et marketing des produits alimentaires : quelles sont les perspectives d'innovation ?
Design applied to food products is now considered as a specific field. As a strategic issue for food industries, it raises the question of its value within organizations and its acceptability to consumers. Indeed, design upsets their expectations. This article suggests managerial ways so as to insert design in the manufacturing process and to meet consumer expectations.
|Date of creation:||04 May 2012|
|Note:||View the original document on HAL open archive server: https://hal.archives-ouvertes.fr/hal-00694344|
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