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Design et marketing des produits alimentaires : quelles sont les perspectives d'innovation ?


  • Céline Gallen

    () (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - UN - Université de Nantes)

  • Gaëlle Pantin-Sohier

    () (Granem - Groupe de Recherche ANgevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage)


Design applied to food products is now considered as a specific field. As a strategic issue for food industries, it raises the question of its value within organizations and its acceptability to consumers. Indeed, design upsets their expectations. This article suggests managerial ways so as to insert design in the manufacturing process and to meet consumer expectations.

Suggested Citation

  • Céline Gallen & Gaëlle Pantin-Sohier, 2012. "Design et marketing des produits alimentaires : quelles sont les perspectives d'innovation ?," Working Papers hal-00694344, HAL.
  • Handle: RePEc:hal:wpaper:hal-00694344
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    References listed on IDEAS

    1. Joseph G. Altonji & Hidehiko Ichimura & Taisuke Otsu, 2012. "Estimating Derivatives in Nonseparable Models With Limited Dependent Variables," Econometrica, Econometric Society, vol. 80(4), pages 1701-1719, July.
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    5. Who, 2011. "WHO Report on the Global Tobacco Epidemic 2011: Warning about the dangers of tobacco," University of California at San Francisco, Center for Tobacco Control Research and Education qt5np8p434, Center for Tobacco Control Research and Education, UC San Francisco.
    6. Heckman, James, 2013. "Sample selection bias as a specification error," Applied Econometrics, Publishing House "SINERGIA PRESS", vol. 31(3), pages 129-137.
    7. Glendinning, Anthony & Shucksmith, Janet & Hendry, Leo, 1994. "Social class and adolescent smoking behaviour," Social Science & Medicine, Elsevier, vol. 38(10), pages 1449-1460, May.
    8. Altonji, Joseph G & Hayashi, Fumio & Kotlikoff, Laurence J, 1997. "Parental Altruism and Inter Vivos Transfers: Theory and Evidence," Journal of Political Economy, University of Chicago Press, vol. 105(6), pages 1121-1166, December.
    9. repec:aph:ajpbhl:1991:81:7:854-858_5 is not listed on IDEAS
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    More about this item


    food products; manufacturing process; aliments; design; innovation; processus de production; perception;

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