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Changing for a sustainable way of consuming: an ascetical exercise? The case of bulk consumption
[Changer pour un mode de consommation durable : un exercice ascetique ? Le cas du vrac]

Author

Listed:
  • Elisa Monnot

    (CY - CY Cergy Paris Université, THEMA - Théorie économique, modélisation et applications - CNRS - Centre National de la Recherche Scientifique - CY - CY Cergy Paris Université)

  • Fanny Reniou

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

L'évolution des modes de consommation des individus est nécessaire pour accompagner la transition sociétale et écologique. Le vrac fait partie de ces modes de consommation en croissance à investiguer car il modifie les « manières de faire » pouvant impliquer efforts et contraintes. Comment ce changement de mode de consommation se met-il en place ? Cette recherche examine les conditions de ce changement pour l'individu via des entretiens en profondeur auprès de 34 consommateurs s'étant engagés dans le vrac. Une démarche d'analyse enracinée des discours fait émerger les quatre étapes d'un processus de changement dynamique et progressif, dans lequel les capacités personnelles jouent un rôle clé pour développer et stabiliser le nouveau mode de consommation. Une discussion est proposée autour : (1) du changement de mode de consommation comme processus dynamique ; (2) du rôle des capacités dynamiques dans ce processus ; (3) de l'exercice ascétique que ce changement implique.

Suggested Citation

  • Elisa Monnot & Fanny Reniou, 2021. "Changing for a sustainable way of consuming: an ascetical exercise? The case of bulk consumption [Changer pour un mode de consommation durable : un exercice ascetique ? Le cas du vrac]," Post-Print halshs-03210135, HAL.
    • Handle: RePEc:hal:journl:halshs-03210135
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