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Servuction, modes opératoires, coopération et technologies

Author

Listed:
  • Annie Munos

    (ESC Grenoble - Ecole Supérieure de Commerce de Grenoble - EESC-GEM Grenoble Ecole de Management)

Abstract

Dans le domaine de la coopération des entreprises de services, les spécificités liées au concept de service et la place que joue le client dans son processus de fabrication obligent ces entreprises à prendre en considération d'autres critères de choix que la simple complémentarité de leurs activités. Les facteurs qui caractérisent les niveaux et formes d'implication du client dans le processus de fabrication de service vont devenir un axe prioritaire dans le choix des différents partenaires. Si on observe une part croissante des technologies en front office les entreprises de services ont des degrés de prégnance technologique différents. Ainsi, l'offre globale de services multi prestataires pose la problématique identitaire de l'entreprise de services de demain dans le cadre du concept de la méta entreprise.

Suggested Citation

  • Annie Munos, 1997. "Servuction, modes opératoires, coopération et technologies," Post-Print halshs-02926226, HAL.
  • Handle: RePEc:hal:journl:halshs-02926226
    DOI: 10.7193/DM.010.61.71
    as

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