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How important are ICT in SME strategy ?
[Place des TIC dans la stratégie des PME]

Author

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  • Béatrice Vacher

    (MICA - Médiation, Information, Communication, Art - UBM - Université Bordeaux Montaigne, IMT - MINES ALES - IMT - MINES ALES - IMT - Institut Mines-Télécom [Paris])

Abstract

In this article, we point out the connection between ICT (Information and Communication Technologies), strategy and labour organisation specific to SMEs through the study of the function of ICT. The aim is to better understand the behaviour of SME in dealing with the use of ICT and to anticipate their developments. We use an interpretation grid presenting four functions of information and technologies to show five typical behavioural patterns which are more or less coherent with the strategy of the company: (1) the « Integrated» have a coherent long term vision between the use of CIT and their own strategy, (2) the « under-pressures » driven by the environment and not very sensitive to social issues, (3) the « one-eyed » for whom CIT is more embarrassing than useful at least for one activity (4) the « feverish » and the « hyper active » (5) who need to clarify their strategic position. From this perspective, we present process for organizational change of SME.

Suggested Citation

  • Béatrice Vacher, 2003. "How important are ICT in SME strategy ? [Place des TIC dans la stratégie des PME]," Post-Print halshs-02916231, HAL.
    • Handle: RePEc:hal:journl:halshs-02916231
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-02916231
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