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La réinvention des modèles d’affaires : aligner votre PME sur une proposition de valeur au client

Author

Listed:
  • Christian Dussart

    (HEC Montréal - HEC Montréal)

Abstract

Ce texte est celui d'une vidéoconférence enregistrée à HEC Montréal et qui a été présentée lors de la dernière convention annuelle de l'APM (Association Progrès Management) devant un parterre de 2300 dirigeants de PME (Lyon, 3 octobre 2009). Seul le format a été revu pour s'adapter à celui de Décisions Marketing. Sa publication a été convenue, de plein accord, entre les dirigeants de l'APM et l'auteur.

Suggested Citation

  • Christian Dussart, 2010. "La réinvention des modèles d’affaires : aligner votre PME sur une proposition de valeur au client," Post-Print halshs-02913299, HAL.
    • Handle: RePEc:hal:journl:halshs-02913299
    DOI: 10.7193/DM.057.71.73
    as

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