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The use of AI by online intermediation platforms. Conciliating economic efficiency and ethical issues

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  • Frédéric Marty

    (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur, CIRANO - Centre interuniversitaire de recherche en analyse des organisations - UQAM - Université du Québec à Montréal = University of Québec in Montréal)

  • Thierry Warin

    (SKEMA Business School - SKEMA Business School, CIRANO - Centre interuniversitaire de recherche en analyse des organisations - UQAM - Université du Québec à Montréal = University of Québec in Montréal)

Abstract

This paper focuses on the effects of the implementation of artificial intelligence-based algorithms by online intermediation platforms in terms of both economic efficiency and fairness and ethical dimensions. It addresses three main issues: the consumer segmentation and the capacity to discriminate; the strategic use of artificial intelligence by dominant platforms in co-opetitive digital ecosystems; and the role of artificial intelligence-based tools to guarantee trustworthy user-reviews on e-commerce platforms. This paper emphasizes the importance of the guarantees for platform users in terms of transparency and accountability.

Suggested Citation

  • Frédéric Marty & Thierry Warin, 2020. "The use of AI by online intermediation platforms. Conciliating economic efficiency and ethical issues," Post-Print halshs-02475399, HAL.
    • Handle: RePEc:hal:journl:halshs-02475399
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