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Pratique sportive. Le fitness, un marché concurrentiel en permanente mutation

Author

Listed:
  • Jeanne-Maud Jarthon

    (CesamS - Centre d'étude sport et actions motrices - UNICAEN - Université de Caen Normandie - NU - Normandie Université)

  • Christophe Durand

    (CesamS - Centre d'étude sport et actions motrices - UNICAEN - Université de Caen Normandie - NU - Normandie Université)

Abstract

La croissance du fitness s'inscrit dans un contexte d'essor du marché du bien-être. Défini comme une technique d'entretien de soi, le fitness répond à des stratégies commerciales évolutives qui s'inscrivent dans un marché marqué par certaines spécificités de profils et motivations du consommateur, et par conséquent des formes de pratique.L'essentiel : - Le marché du fitness est marqué par une clientèle qui se féminise et portant de plus en plus attention, hommes et femmes confondus, à ses rapports au corps. - Ces évolutions sociales majeures et un contexte économique difficile obligent les managers de salles à adapter constamment leur offre.

Suggested Citation

  • Jeanne-Maud Jarthon & Christophe Durand, 2016. "Pratique sportive. Le fitness, un marché concurrentiel en permanente mutation," Post-Print halshs-02110624, HAL.
    • Handle: RePEc:hal:journl:halshs-02110624
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-02110624
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