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From Demoting To Squashing? Competitive Issues Related to Algorithmic Corrections: An Application to the Search Advertising Sector

Author

Listed:
  • Frédéric Marty

    (GREDEG - Groupe de Recherche en Droit, Economie et Gestion - UNS - Université Nice Sophia Antipolis (1965 - 2019) - CNRS - Centre National de la Recherche Scientifique - UniCA - Université Côte d'Azur)

Abstract

To what extent can algorithmic corrections made by dominant operators expose them to competitive procedures? The opacity of the algorithms used to adjust auction results on keywords for search-related ads can lead to lawsuits based on alleged algorithmic manipulations. Such corrections are necessary to ensure the quality of the advertisements displayed. However, they can be the source of exclusionary or exploitative abuses. In such a context, competition authorities must avoid both false positives and false negatives.

Suggested Citation

  • Frédéric Marty, 2019. "From Demoting To Squashing? Competitive Issues Related to Algorithmic Corrections: An Application to the Search Advertising Sector," Post-Print halshs-02106583, HAL.
    • Handle: RePEc:hal:journl:halshs-02106583
    as

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