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Quand les artistes s’emparent des marques

Author

Listed:
  • Géraldine Michel

    (IAE Paris - Sorbonne Business School)

  • Stéphane Borraz

    (IAE Paris - Sorbonne Business School)

Abstract

Les artistes à travers leurs œuvres exposent leur vision de la société. Ils sont nombreux à intégrer des marques dans leurs oeuvres, les marques étant devenues des objets symboliques, porteurs de sens et de valeurs pour les artistes. Ce beau-livre présente pourquoi et comment les artistes s'emparent de cet objet social qu'est la marque. Il décrypte et commente ce que les artistes en font : travail critique, collaboration organisée, références culturelles, marques symboles d'une époque, d'une personnalité, d'un lieu... Cet ouvrage collectif observe à l'intérieur de chaque discipline artistique (peinture, photo, chanson, littérature, cinéma...) les contours des relations entre l'artiste et la marque (amour, haine, inspiration, référence...)

Suggested Citation

  • Géraldine Michel & Stéphane Borraz, 2015. "Quand les artistes s’emparent des marques," Post-Print halshs-02064721, HAL.
    • Handle: RePEc:hal:journl:halshs-02064721
    as

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