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E-Supply Chain et productivité : le cas de la distribution alimentaire

Author

Listed:
  • Bruno Durand

    (UPN - Université Paris Nanterre)

  • Gérard Cliquet

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

  • Elodie Huré

    (ESC Rennes School of Business - ESC [Rennes] - ESC Rennes School of Business)

  • Thi Le Hoa Vo

    (CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique)

Abstract

Ce papier analyse d'une part les transferts d'activités constatés au sein de la supply chain alimentaire entre consommateurs, distributeurs et fournisseurs suite au développement des cybermarchés, et d'autre part en évalue les incidences sur la productivité de chaque acteur. L'objectif est l'étude de la productivité dans un contexte multicanal et dans une perspective holistique sur l'intégralité de la supply chain. Ce travail permettra donc une meilleure réflexion sur d'éventuelles améliorations de la gestion globale de la supply chain dans une stratégie transcanal des différents canaux marketing.

Suggested Citation

  • Bruno Durand & Gérard Cliquet & Elodie Huré & Thi Le Hoa Vo, 2012. "E-Supply Chain et productivité : le cas de la distribution alimentaire," Post-Print halshs-01746055, HAL.
    • Handle: RePEc:hal:journl:halshs-01746055
    as

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