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Le mobilier urbain et la publicité : JCDecaux et Clear Channel Outdoor

Listed author(s):
  • Maxime Huré

    ()

    (TRIANGLE - Triangle : action, discours, pensée politique et économique - ENS Lyon - École normale supérieure - Lyon - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet [Saint-Etienne] - Institut d'Études Politiques [IEP] - Lyon - CNRS - Centre National de la Recherche Scientifique, CDED - Centre de Droit Economique et du Développement - UPVD - Université de Perpignan Via Domitia)

Registered author(s):

    Plan de l'article JCDecaux, un groupe familial français, leader mondial du mobilier urbain et de l’affichage publicitaire Clear Channel Outdoor : filiale d’une multinationale américaine des médias et de la communication Des activités fortement polarisées La mobilité comme facteur de concurrence Une forte capacité d’adaptation aux institutions publiques et aux décideurs politiques

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    Paper provided by HAL in its series Post-Print with number halshs-01563704.

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    Date of creation: 2017
    Publication status: Published in Flux - Cahiers scientifiques internationaux Réseaux et territoires, Université Paris-Est Marne la Vallée 2017, pp.88-104.
    Handle: RePEc:hal:journl:halshs-01563704
    Note: View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-01563704
    Contact details of provider: Web page: https://hal.archives-ouvertes.fr/

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