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The professionalization of public organizational communication: from modernization to managerial norm
[La professionnalisation de la communication organisationnelle publique : de la modernisation à la norme managériale]

Author

Listed:
  • Dominique Bessières

    (GERIICO - Groupe d'Études et de Recherche Interdisciplinaire en Information et COmmunication - ULR 4073 - Université de Lille)

Abstract

The communication of public organizations is vast. It is a public institutional communication, a discipline under construction, a professional group to be characterized. It is also a new way of managing work based on instrumented social practices (CTBT). Therefore, the centrality of communication in the management of public organizations today expresses the organizational changes linked to a new global managerial aim of modernization and standardization to be characterized.

Suggested Citation

  • Dominique Bessières, 2013. "The professionalization of public organizational communication: from modernization to managerial norm [La professionnalisation de la communication organisationnelle publique : de la modernisation à," Post-Print halshs-01562384, HAL.
    • Handle: RePEc:hal:journl:halshs-01562384
    as

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