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Twitter opinion leaders: Identification and dynamics

Author

Listed:
  • Alexandra Vignolles

    (INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics)

  • Jean-Philippe Galan

    (IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux)

  • Andreas Munzel,

    (CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique)

Abstract

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Suggested Citation

  • Alexandra Vignolles & Jean-Philippe Galan & Andreas Munzel,, 2016. "Twitter opinion leaders: Identification and dynamics," Post-Print halshs-01407839, HAL.
    • Handle: RePEc:hal:journl:halshs-01407839
    as

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    Keywords

    Marketing;

    Statistics

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