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Beyond rarity : the paths of luxury desire : How luxury brands grow yet remain desirable

Author

Listed:
  • J-N Kaprfere

    (INSEEC - Institut des hautes études économiques et commerciales | School of Business and Economics)

  • Pierre Valette-Florence

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019], CNRS - Centre National de la Recherche Scientifique, UGA IAE - Université Grenoble Alpes - Institut d'Administration des Entreprises - UGA [2016-2019] - Université Grenoble Alpes [2016-2019])

Abstract

No abstract is available for this item.

Suggested Citation

  • J-N Kaprfere & Pierre Valette-Florence, 2016. "Beyond rarity : the paths of luxury desire : How luxury brands grow yet remain desirable," Post-Print halshs-01374065, HAL.
    • Handle: RePEc:hal:journl:halshs-01374065
    DOI: 10.1108/JPBM-09-2015-0988
    as

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