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Beyond rarity : the paths of luxury desire : How luxury brands grow yet remain desirable


  • J-N Kaprfere

    (INSEEC Business School - Institut des hautes études économiques et commerciales Business School (INSEEC))

  • P. Valette Florence

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019], CNRS - Centre National de la Recherche Scientifique, UGA IAE - Institut d'Administration des Entreprises - Grenoble - UGA [2016-2019] - Université Grenoble Alpes [2016-2019])


No abstract is available for this item.

Suggested Citation

  • J-N Kaprfere & P. Valette Florence, 2016. "Beyond rarity : the paths of luxury desire : How luxury brands grow yet remain desirable," Post-Print halshs-01374065, HAL.
  • Handle: RePEc:hal:journl:halshs-01374065
    DOI: 10.1108/JPBM-09-2015-0988
    Note: View the original document on HAL open archive server:

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    Cited by:

    1. Cristini, Hélène & Kauppinen-Räisänen, Hannele, 2020. "Managing the transformation of the global commons into luxuries for all," Journal of Business Research, Elsevier, vol. 116(C), pages 467-473.
    2. Sindy Liu & Patsy Perry & Gregory Gadzinski, 2019. "The implications of digital marketing on WeChat for luxury fashion brands in China," Journal of Brand Management, Palgrave Macmillan, vol. 26(4), pages 395-409, July.
    3. Béatrice Parguel & Thierry Delécolle & Aïda Mimouni Chaabane, 2020. "Does Fashionization Impede Luxury Brands’ CSR Image?," Sustainability, MDPI, Open Access Journal, vol. 12(1), pages 1-16, January.
    4. Nabi, Nazia & Siahtiri, Vida & O'Cass, Aron, 2019. "In search of status: Unpacking the relationship of status with individualism-collectivism, counterconformity motivations and life satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 51(C), pages 378-386.
    5. Nobre, Helena & Simões, Cláudia, 2019. "NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships," Journal of Business Research, Elsevier, vol. 102(C), pages 328-338.
    6. Bazi, Saleh & Filieri, Raffaele & Gorton, Matthew, 2020. "Customers’ motivation to engage with luxury brands on social media," Journal of Business Research, Elsevier, vol. 112(C), pages 223-235.
    7. Wei, Ying & Li, Feng, 2020. "Omnichannel supply chain operations for luxury products with conspicuous consumers," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 137(C).
    8. Mohammad ALFAOURI & Fahed WAHDANI, 2020. "The Theoretical Grounds For The Provision Of Trademark’S Protection," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 22, pages 75-83, May.
    9. Youngseon Kim & Nikki Wingate, 2017. "Narrow, powerful, and public: the influence of brand breadth in the luxury market," Journal of Brand Management, Palgrave Macmillan, vol. 24(5), pages 453-466, October.
    10. Choi, Yung Kyun & Seo, Yuri & Wagner, Udo & Yoon, Sukki, 2020. "Matching luxury brand appeals with attitude functions on social media across cultures," Journal of Business Research, Elsevier, vol. 117(C), pages 520-528.
    11. Francisco J. Conejo & Lawrence F. Cunningham & Clifford E. Young, 2020. "Revisiting the Brand Luxury Index: new empirical evidence and future directions," Journal of Brand Management, Palgrave Macmillan, vol. 27(1), pages 108-122, January.
    12. Haase, Janina & Wiedmann, Klaus-Peter, 2020. "The implicit sensory association test (ISAT): A measurement approach for sensory perception," Journal of Business Research, Elsevier, vol. 109(C), pages 236-245.
    13. Ko, Eunju & Costello, John P. & Taylor, Charles R., 2019. "What is a luxury brand? A new definition and review of the literature," Journal of Business Research, Elsevier, vol. 99(C), pages 405-413.
    14. Rajesh Sharma, 2020. "Building Consumer-based Brand Equity for Fast Fashion Apparel Brands in the Indian Consumer Market," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 45(3), pages 337-365, August.
    15. Pino, Giovanni & Amatulli, Cesare & Peluso, Alessandro M. & Nataraajan, Rajan & Guido, Gianluigi, 2019. "Brand prominence and social status in luxury consumption: A comparison of emerging and mature markets," Journal of Retailing and Consumer Services, Elsevier, vol. 46(C), pages 163-172.
    16. Kumar, Ajay & Paul, Justin & Unnithan, Anandakuttan B., 2020. "‘Masstige’ marketing: A review, synthesis and research agenda," Journal of Business Research, Elsevier, vol. 113(C), pages 384-398.


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