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The determinants leading to the adoption of traceability: adaptation to the Tunisian date sector

Author

Listed:
  • Meriam Karâa

    (ICI - Laboratoire Information, Coordination, Incitations - UEB - Université européenne de Bretagne - European University of Brittany - UBO - Université de Brest - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest)

  • Joëlle Morana

    (LET - Laboratoire d'économie des transports - UL2 - Université Lumière - Lyon 2 - ENTPE - École Nationale des Travaux Publics de l'État - CNRS - Centre National de la Recherche Scientifique)

Abstract

Traceability is considered as a solution to the state of uncertainty related to the agro-food crisis of these last years. Here, we focus on traceability in the Tunisian date sector in which it is deployed through a strategic managerial approach and considered by us to be a managerial innovation undergoing a phase of adoption. Validation of this hypothesis is provided by a study carried out on three Tunisian export firms. The results provide determinants of the adoption of traceability based on Rogers' theory of diffusion and adoption of innovation and stakeholders' theory. The results also show that information and communications technologies are just supporters of this management approach.

Suggested Citation

  • Meriam Karâa & Joëlle Morana, 2016. "The determinants leading to the adoption of traceability: adaptation to the Tunisian date sector," Post-Print halshs-01346751, HAL.
    • Handle: RePEc:hal:journl:halshs-01346751
    DOI: 10.1080/16258312.2016.1143205
    as

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