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Seniors, grande distribution et courses ordinaires

Author

Listed:
  • Isabelle Barth

    (CESAG - Centre d'études des sciences appliquées à la gestion - Université Robert Schuman - Strasbourg III)

  • Blandine Anteblian

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

Abstract

The article seeks to describe the purchasing patterns of senior citizens regarding general shopping, according to their life style, describing purchase frequency, the sort of shops they go to and their purchasing habits. The article shows how shopping plays an important role in senior socialisation and underlines how important it is for distribution systems to take the particular expectations of this population into account whilst modifying supply, both regarding products and shop environment.

Suggested Citation

  • Isabelle Barth & Blandine Anteblian, 2011. "Seniors, grande distribution et courses ordinaires," Post-Print halshs-01288242, HAL.
    • Handle: RePEc:hal:journl:halshs-01288242
    DOI: 10.3917/gs.135.0083
    as

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