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Comment les sciences de gestion et notamment le marketing étudient-­‐elles la figure du consommateur immigré au travers du concept d’ethnicité ?

Author

Listed:
  • Amina Béji-Bécheur

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12)

Abstract

Les notions ont longtemps été absentes des recherches en gestion en raison du tabou autour du multiculturalisme et du passé colonial (Bouchet, 1995 ; Hetzel, 2003). Toutefois, depuis les années 1980, émergent des travaux sur des problématiques managériales liées à la prise en compte de la diversité culturelle dans les organisations, à la lutte contre les discriminations et à l'émergence de la consommation dite ethnique aux Etats-­‐Unis et plus récemment en France.

Suggested Citation

  • Amina Béji-Bécheur, 2015. "Comment les sciences de gestion et notamment le marketing étudient-­‐elles la figure du consommateur immigré au travers du concept d’ethnicité ?," Post-Print halshs-01264201, HAL.
    • Handle: RePEc:hal:journl:halshs-01264201
    as

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