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Stakeholder management, corporate environmental proactivity and profitability: A food, beverage, household and personal products industries study in France
[Management des parties prenantes, pro-activité environnementale et rentabilité : le cas du secteur des produits de grande consommation en France]

Author

Listed:
  • Franck Brulhart

    (LEST - Laboratoire d'Economie et de Sociologie du Travail - AMU - Aix Marseille Université - CNRS - Centre National de la Recherche Scientifique)

  • Sandrine Gherra

    (Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

Abstract

This article seeks to explore the relationships among stakeholder management, corporate environmental proactivity and profitability. Based on stakeholder theory and resource-based theory, we test an integrative model that takes into account the relationships among these variables. Our results show that a selective attention to stakeholders (prioritization of a small range of stakeholders) has a positive influence on profitability (direct impact on Return on Sales). But stakeholder orientation (management of a wide range of stakeholders) has a negative influence ROS. Corporate environmental proactivity has a positive influence on profitability. Corporate environmental proactivity mediates the relationship between stakeholder management (stakeholder prioritization or stakeholder orientation) and profitability. In this case the direct impact of stakeholder management on profitability is opposite to its indirect impact and the direct impact prevails.

Suggested Citation

  • Franck Brulhart & Sandrine Gherra, 2013. "Stakeholder management, corporate environmental proactivity and profitability: A food, beverage, household and personal products industries study in France [Management des parties prenantes, pro-ac," Post-Print halshs-01239663, HAL.
    • Handle: RePEc:hal:journl:halshs-01239663
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-01239663
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