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Une étude implicite des préjugés envers un label coopératif

Author

Listed:
  • Axelle Faure-Ferlet

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Sonia Capelli

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • William Sabadie

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

Les labels apposés sur les produits alimentaires améliorent leur qualité perçue. Notre étude s'intéresse à un label renseignant le consommateur sur le mode de gouvernance de l'entreprise : un label coopératif. Quatre TAI permettent de tester l'impact du label sur les inférences en matière de goût et de salubrité de consommateurs français et québécois. Les résultats montrent que la mention « produit par une coopérative » renforce les associations à la salubrité et au bon goût dans le cas de produits artisanaux. Au contraire, les produits industriels pâtissent de la mention « coopérative ».

Suggested Citation

  • Axelle Faure-Ferlet & Sonia Capelli & William Sabadie, 2015. "Une étude implicite des préjugés envers un label coopératif," Post-Print halshs-01128836, HAL.
    • Handle: RePEc:hal:journl:halshs-01128836
    as

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