IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-01128756.html
   My bibliography  Save this paper

Do the commitments of companies regarding sustainable development protect them from crises?
[La communication externe des engagements en matière de responsabilité sociétale des organisations : amortisseur ou catalyseur en cas de crise ?]

Author

Listed:
  • Sonia Capelli

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Pierre Mathieu

    (CRCGM - Centre de Recherche Clermontois en Gestion et Management - UdA - Université d'Auvergne - Clermont-Ferrand I - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand)

  • William Sabadie

    (Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

Most of the firms communicate about their involvement of sustainable development activities in order to increase their CSR image and to fulfill consumer expectations. The concept of sustainable development is multi-faceted involving choices from the companies. The present research focuses on the ability of a specific commitment on one of the facets of sustainable development to protect the company against a CSR crisis. By a between subject experimental study using the method of scenarios conducted among 252 respondents, we show that a proactive communication for sustainable development prior to a crisis dealing exactly with the commitment preserves the CSR firm image and the attitude toward the company. In the opposite, in the case of a proactive communication about sustainable development before a crisis dealing not exactly with the involvement claimed, results are identical to the situation in which the company does not engage in sustainable development.

Suggested Citation

  • Sonia Capelli & Pierre Mathieu & William Sabadie, 2015. "Do the commitments of companies regarding sustainable development protect them from crises? [La communication externe des engagements en matière de responsabilité sociétale des organisations : amor," Post-Print halshs-01128756, HAL.
    • Handle: RePEc:hal:journl:halshs-01128756
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-01128756. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.