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La RSE : déterminant de la relocalisation ou outil de communication ?

Author

Listed:
  • Catherine Mercier-Suissa

    () (Centre de Recherche Magellan - Université Jean Moulin - Lyon III - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Céline Bouveret-Rivat

    (COACTIS - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet [Saint-Étienne])

Abstract

De nombreuses PME délocalisent leurs activités dans des pays à bas coûts. Ces pratiques sont souvent décriées en raison des conditions de production dans les pays d'accueil et des conséquences sur l'emploi dans les pays d'origine. Les PME s'exposent à un risque de réputation. Les pouvoirs publics proposent des aides favorisant les activités productives en France. Face à ces critiques et ces incitations, on observe la relocalisation des activités de certaines PME, ce qui peut s'expliquer notamment par des considérations éthiques liées à leurs préoccupations sociales. Ainsi, à partir de cas d'entreprises, nous cherchons à évaluer le poids de leur RSE dans les déterminants des relocalisations. Dès lors, les mesures prises par les pouvoirs publics en faveur des relocalisations sont discutées.

Suggested Citation

  • Catherine Mercier-Suissa & Céline Bouveret-Rivat, 2013. "La RSE : déterminant de la relocalisation ou outil de communication ?," Post-Print halshs-00868919, HAL.
  • Handle: RePEc:hal:journl:halshs-00868919 Note: View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00868919
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    References listed on IDEAS

    as
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