IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-00820942.html
   My bibliography  Save this paper

Reconsidérer la discrétisation des variables quantitatives : vers une nouvelle analyse de modération dans la recherche expérimentale

Author

Listed:
  • Romain Cadario

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Béatrice Parguel

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

In experimental data analysis, marketing researchers are used to discretize the quantitative independent variables to test for their potential moderating effect. From concrete illustrations, this article highlights the limitations of such a practice and aims at presenting the steps of a more appropriate test method.

Suggested Citation

  • Romain Cadario & Béatrice Parguel, 2014. "Reconsidérer la discrétisation des variables quantitatives : vers une nouvelle analyse de modération dans la recherche expérimentale," Post-Print halshs-00820942, HAL.
    • Handle: RePEc:hal:journl:halshs-00820942
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00820942v4
    as

    Download full text from publisher

    File URL: https://shs.hal.science/halshs-00820942v4/document
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Marjolaine Bezançon & Denis Guiot & Emmanuelle Le Nagard, 2019. "Le rôle de la contagion physique négative dans l'achat d'un produit d'occasion vendu en ligne," Post-Print halshs-01957512, HAL.
    2. Marie-Christine Lichtlé & Lydiane Nabec & Dominique Roux & Corinne Chevalier, 2018. "Legitimacy of consumer associations and perceived vulnerability of their users: Effects on intentions to trust consumerist associations," Post-Print hal-02022174, HAL.
    3. Yvonne Giordano & Alain Jolibert, 2016. "Pourquoi je préfère la recherche quantitative. Pourquoi je préfère la recherche qualitative," Post-Print halshs-01230943, HAL.

    More about this item

    Keywords

    Effet modérateur; discrétisation; median-split; analyse de projecteur; recherche expérimentale;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-00820942. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.