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Communication de recrutement au Japon : comparaison des visions d'entreprise des constructeurs automobiles japonais

Author

Listed:
  • Françoise Guelle

    (MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

  • Eric Thivant

    (MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

This article deals with institutional presentations of the Japanese Car industry Companies for the recruitment of future awarded Japanese students. We use a corpus of Japanese texts shown on the official Internet sites of the three main car manufacturers of Japan. We select the texts which concern the philosophy or the vision of the company. We analyze then values conveyed in these texts by means of the semiotic method of the school of Paris. We envisage forward the construction of the semiotic square (Greimas, on 2002). This allows us to identify values privileged by these companies for the recruitment of their co-workers and to try to characterize a genre of specific institutional speech.

Suggested Citation

  • Françoise Guelle & Eric Thivant, 2013. "Communication de recrutement au Japon : comparaison des visions d'entreprise des constructeurs automobiles japonais," Post-Print halshs-00805506, HAL.
    • Handle: RePEc:hal:journl:halshs-00805506
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00805506v1
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